For this client, site traffic has been down year-over-year for several years in a row. With no signs of natural recovery. Historically, blog-led SEO had driven growth. But AI-generated search results were increasingly answering top-funnel questions directly in SERPs, cutting clicks off at the source. Informational content was no longer pulling its weight. But local traffic was still working. Local visitors were engaged, more qualified, and more likely to convert. The key local pages that served them, however, were under-optimized, thin on content, and leaving demand on the table. Without a pivot, organic would continue to decline, even as high-intent local searches remained strong.