Insights – silverbackstrategies

Marketing Insights & Thought Leadership

FROM THE FRONT LINES

Stay sharp, move fast, and get results—before your competitors even know what hit them. Our experts break things down to give you the insights you need to stay ahead and keep your business growing.

Jordan Crawford

February 12, 2026

AI Is Rewriting the Rules of Personalization. Are You Ready?

Silverback Strategies

32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

Silverback Strategies

Reversing a Multi-Year Traffic Decline with High-Intent Local SEO

Jordan Crawford

February 12, 2026

AI Is Rewriting the Rules of Personalization. Are You Ready?

Google is expanding Personal Intelligence into AI Mode, allowing users to connect their Gmail and Google Photos to drive personalized results. When connected, this means search results are no longer based just on what you type — they’re shaped by what’s in your inbox, what you’ve purchased, and how you live online. That’s a massive shift. And it plays right into Google’s hands.

Mat Ingham

January 29, 2026

Modern SEO Measurement Playbook

The search landscape is evolving, yet most marketers use an outdated SEO measurement playbook. With the emergence of AI search, measuring visibility through brand mentions and citations has become a critical part of the equation. The brands that win won’t be the ones chasing rankings and traffic. They’ll be the ones measuring what truly drives business growth.

Silverback Strategies

32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

How an SEO-led CTA test unlocked meaningful gains in the top enrollment pathway

Silverback Strategies

Reversing a Multi-Year Traffic Decline with High-Intent Local SEO

How focused local page optimization drove +47% YoY session growth and deeper engagement in under 90 days

Silverback Strategies

Proof In the Revenue: Branded Search Drove Real Sales

Home services provider CroppMetcalfe wasn’t sure if branded search was bringing in new business or just clicks. We ran a test to find out, and the growth was undeniable.

Mat Ingham

January 29, 2026

Modern SEO Measurement Playbook

The search landscape is evolving, yet most marketers use an outdated SEO measurement playbook. With the emergence of AI search, measuring visibility through brand mentions and citations has become a critical part of the equation. The brands that win won’t be the ones chasing rankings and traffic. They’ll be the ones measuring what truly drives business growth.

Jordan Crawford

February 12, 2026

AI Is Rewriting the Rules of Personalization. Are You Ready?

Google is expanding Personal Intelligence into AI Mode, allowing users to connect their Gmail and Google Photos to drive personalized results. When connected, this means search results are no longer based just on what you type — they’re shaped by what’s in your inbox, what you’ve purchased, and how you live online. That’s a massive shift. And it plays right into Google’s hands.

Silverback Strategies

32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

How an SEO-led CTA test unlocked meaningful gains in the top enrollment pathway

Silverback Strategies

Reversing a Multi-Year Traffic Decline with High-Intent Local SEO

How focused local page optimization drove +47% YoY session growth and deeper engagement in under 90 days

Silverback Strategies

Proof In the Revenue: Branded Search Drove Real Sales

Home services provider CroppMetcalfe wasn’t sure if branded search was bringing in new business or just clicks. We ran a test to find out, and the growth was undeniable.

Jordan Crawford

February 12, 2026

AI Is Rewriting the Rules of Personalization. Are You Ready?

Google is expanding Personal Intelligence into AI Mode, allowing users to connect their Gmail and Google Photos to drive personalized results. When connected, this means search results are no longer based just on what you type — they’re shaped by what’s in your inbox, what you’ve purchased, and how you live online. That’s a massive shift. And it plays right into Google’s hands.

Mat Ingham

January 29, 2026

Modern SEO Measurement Playbook

The search landscape is evolving, yet most marketers use an outdated SEO measurement playbook. With the emergence of AI search, measuring visibility through brand mentions and citations has become a critical part of the equation. The brands that win won’t be the ones chasing rankings and traffic. They’ll be the ones measuring what truly drives business growth.

Silverback Strategies

32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

How an SEO-led CTA test unlocked meaningful gains in the top enrollment pathway

Silverback Strategies

Reversing a Multi-Year Traffic Decline with High-Intent Local SEO

How focused local page optimization drove +47% YoY session growth and deeper engagement in under 90 days

Silverback Strategies

Proof In the Revenue: Branded Search Drove Real Sales

Home services provider CroppMetcalfe wasn’t sure if branded search was bringing in new business or just clicks. We ran a test to find out, and the growth was undeniable.