STRATEGY & ANALYTICS

Google Analytics Consulting Services

You can only measure data if you can see it. Attribution gives business execs a clear window into marketing performance. But if analytics are not set up properly, it can lead to poor decisions and wasted investments. Silverback Strategies’ Google Analytics consulting tacks data, synthesizes results, and digs to find insight that makes a real difference.

Why Choose Easybell as Your

Google Analytics Agency?

No business will invest in SEO, paid search, or social promotion without monitoring ROI. From tracking organic site traffic to measuring the success of placements for paid Google Ads campaigns, Google Analytics consulting can benefit any digital marketing service, including paid search, content marketing, and SEO.

You’re looking for an experienced, performance-driven digital agency that produces results. We’ve evolved alongside platforms for the last 15 years, and plan to continue evolving. Our services combine platform expertise with strategic perspective to bring you the right kind of leads and sales.

After all, healthy teams that openly and honestly communicate mean happier and higher-performing clients. It’s no surprise that organizations like Inc. Magazine, Ad Age and Washington Post have recognized us as a top place to work.

Our digital marketing experts aren’t confined to their slack channels. They work hand-in-hand with other platform experts. The vision? To create and execute strategies that complement your campaigns across all major marketing platforms.

Our Google Analytics Process

Align Goals + Objectives

Before we begin any conversion rate optimization service, we align your business goals to your marketing objectives. Then, we map your lead-to-sales funnel to understand critical conversion points.

Build the Foundation

It’s not enough to identify your target buyer personas and tailor content toward them—you need to know what they’re looking for at each stage so you can adjust your site to match. This approach allows us to build highly targeted CRO tests to begin moving the needle to push leads into customers.

Launch Your Campaign

After conversion rate opportunities are identified, we build out and implement tests based on competitor research and best practices to begin refining your website and web presence.

Evolve + Optimize

Finally, continuous feedback loops with Analytics teams and testing help iterate and evolve your campaign over time. Insights are shared with creative and web development teams to iterate and optimize site performance over time.

Types of Digital Marketing Analytics Services

As a Premier Google Partner, our comprehensive Google Analytics services help clients track and optimize ROI. Our core Google Analytics service sets the groundwork for all our other digital marketing services and offers insights that increase the power and effectiveness of each.

Silverback Strategies

How an SEO-led CTA test unlocked meaningful gains in the top enrollment pathway

Silverback Strategies

How focused local page optimization drove +47% YoY session growth and deeper engagement in under 90 days

What’s Included in Digital Marketing Analytics Services

Google Analytics 4 vs Universal Analytics

Frequently Asked Questions

There are many ways to track performance across channels. Focusing on the most important metrics: conversion rate, cart abandonment rate and customer retention rate will help you determine how to move forward. Google’s framework for marketers helps take this data and put it to good use so you can make strong campaigns.

You can track the business impact of digital marketing via revenue. Of course, more conversions equal more profit, but you can also track it by “soft metrics”. These metrics are small but mighty. Things like completed forms, website visitors, downloads and brand impressions give a fuller look into ROI.

Complete Your
Digital Marketing Strategy

Unlock Your Growth Potential