SEO + CONTENT

SEO and Content Marketing Services

Google makes thousands of updates to its search algorithm every year. Without the quality content and technical expertise needed to optimize pages for performance, you could be leaving leads and sales on the table. Work with Silverback to execute an SEO and content strategy that delivers real organic growth.

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30%

eCornell increase in domain authority YoY

667%

Long Home Products increase in web traffic YoY

300%

Ritz-Carlton Residences increase in sales YoY

Why Choose EasyBell As

Your SEO and Content Marketing Agency?

SEO and content marketing generates revenue through content that attracts links, shares, and clicks. But what worked even a few years ago may be obsolete today. Our marketing specialists keep a pulse on the latest topics, trends and best practices so your campaigns can flex and adapt as needed.

We anticipate changes to website design trends, algorithm updates, and shifts in consumer behavior so your site can evolve in future digital environments.

We take team health seriously. Our focus on strong team chemistry leads to happier clients and higher-performing campaigns. It’s no wonder Inc. Magazine, Ad Age and Washington Post have recognized Silverback’s culture.

The best results happen when teammates collaborate effectively. That’s why our SEO and content experts work closely with design, analytics, and paid media counterparts to source data and insights to constantly improve performance.

Our Services

What We Offer

Search Engine Optimization

Get found, get leads, and get ahead of the competition with back-end and on-page SEO expertise. Whether you’re looking for editorial content to rank and educate, technical expertise to set a strong foundation for your site, or specific types of SEO strategies for your unique business, Silverback will get your website in front of valuable search traffic.
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Combine technical SEO and content marketing to optimize your thought leadership for search.
Optimize every aspect of your website to provide the best possible experience for users and crawlers alike—and drive performance.   Learn More
Target specific areas with unique tactics that let you show up in map packs and beyond. Learn More
Improve the visibility of your D2C business with strategies designed to target ecommerce-specific features. Learn More
Understand where your site stands in terms of SEO best practices and the competitive SERP landscape. Learn More

Content Marketing

Combine behavioral data, SEO, and performance creative to connect audiences with your content and brand. Whether your content goal is lead generation, sales, meaningful engagement, or driving website traffic, content marketing makes it real.
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Understand what happens to your leads after conversion through audits, strategies, and implementation. Learn More
Performance-based content creation driven by best practices for the specific channel the content’s destined for.Learn More

OUR PROCESS

EasyBell Formula for Growth

Our SEO and content marketing process is rooted in a firm understanding of your business and your buyers. This gives us the tools we need to grow organic search visibility.
  • Align Goals + Objectives – First, we connect your business goals to marketing objectives and map your lead-to-sale journey.
  • Build the Foundation – Next, we research your buyers to understand why, how and when they make purchase decisions. These insights help develop a creative strategy for your ads.
  • Launch Your Campaign – Then, our platform specialists make sure your campaigns launch smoothly and analytics is set up properly to track performance.
  • Evolve + Optimize – Finally, testing and continuous feedback loops between Creative, Analytics and Paid Media teams help iterate and optimize campaign performance over time.

What’s Included In SEO and Content Marketing Services?

Search visibility isn’t possible without quality content built for both people and search engines. At Silverback, we understand the essential roles functional and editorial content play—and the key areas in which they overlap.

Content Creation

Performance-based copywriters and content strategists plan and create copy to perform on various platforms.

SEO Expertise

Combine the knowledge of technical and content experts for a modern approach to SEO and content marketing.

Holistic Strategy

Single strategy development that combines paid media, content, and SEO best practices to align with business goals.

Keyword Management

Data-driven keyword selection, planning, tracking, and optimization for functional and editorial site pages.

Monthly Game Plans

Transparent updates on SEO and content initiatives for each month.

Regularly Scheduled Meetings

Regular communication and meetings to provide updates on performance, cost, and results.

“I very much appreciate the team’s hard work and dedication to our brand. With the results we see and how easy it is to work together, Silverback is a true partner.”

Amanda Hauptfleisch, Associate Director of Marketing, Cornell

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

Pia Miralao, Director of Web Properties, K12

Case Studies

Silverback Strategies

32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

How an SEO-led CTA test unlocked meaningful gains in the top enrollment pathway

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Case Studies

Silverback Strategies

Reversing a Multi-Year Traffic Decline with High-Intent Local SEO

How focused local page optimization drove +47% YoY session growth and deeper engagement in under 90 days

read more

How to Build & Scale a First-Party Strategy

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Frequently Asked Questions

Silverback utilizes our partnerships with Google Analytics and other third-party programs to track and dig for insights. Our Analytics experts set up your instance to track goal completions, traffic, site speed, domain authority changes, and more.
Backlink growth can happen organically if the content you produce is valuable and exclusive to you. However, this isn’t always the norm. Many times, getting links from third-party sites requires reaching out to website editors, marketers, or journalists requesting they add specific links to specific web pages.
PR teams are vital in a successful earned media campaign. By getting the word out to interested parties, PR teams get other business and outlets speaking about your brand and spread awareness. As a result of these conversations and references, we are able to establish link connections between sites, building a stronger backlink profile for Google that helps boost rankings on the SERPs.

Complete Your Digital Marketing Strategy

SEO and content marketing are core pieces, but don’t make up a full digital strategy. Build the right plan, reach buyers quickly, and set up analytics to measure success.

Paid Media

Grab the attention of users on major digital platforms like Facebook, Google and LinkedIn.

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Strategy + Analytics

Understand how, when, and why your buyers buy with empirical data.

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Unlock Your Growth Potential

Contact Us

Unlock Your Growth Potential

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